He has photographed many famous faces including Kate Moss, Björk, Britney Spears, Madonna, David Bowie, Adele, Tony Blair, Vivienne Westwood and even The Queen.
Rankin studied photography at London College of Printing, where he met Jefferson Hack. The two went on to start a magazine called Dazed & Confused together after they graduated in 1992. (Link to Dazed & Confused page).
He is also a prolific film maker, having made documentaries, music videos, adverts and a feature film called The lives of the Saints. He also has his own production company called RankinFilm.