In October 2015, Felix Kjellberg (known online as Pew Die Pie) was named by Forbes as the top earning YouTube star earning $12 million last year. He has now teamed up with the creators of the Walking Dead series to produce his own YouTube show, Scare Pew Die Pie! As part of the new YouTube Red, YouTube’s attempt to compete with Netflix and Amazon there is set to be more of this YouTube Escapism content being produced. Audiences tend to indulge in a different form of entertainment on YouTube, with lighthearted comedic content which focuses on the self made ‘stars’.
The premise of the ‘show’ is putting the well known vlogger in ‘scary’ situations and play pranks on him, not dissimilar to the horror games he gained recognition for playing. This kind of content goes against the trend of TV as the new cinema and extends on the idea of what the YouTube stars already do, but with higher production values.
YouTube Red members will have access to full original series and movies as well as behind the scenes added extras. Exclusive Youtube Red content includes:
- Sing It!: a scripted satirical comedy focusing on reality singing contests and their popularity.
- Untitled Joey Graceffa project: A reality adventure series bringing together popular YouTubers for murder mystery style activities.
- Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, looking Internet culture.
- I Am Tobuscus: by Toby Turner: A series following a self-involved YouTube creator pursuing bigger stardom.
The trend in their content seems to be a reliance on their Youtube Stars as a center point and lighthearted content that is generally no longer than 20 minutes. Whether or not this kind of content is ‘quality’ or not is debatable but it certainly provides a wider variety of content for audiences to indulge in.