What are TV ads?
Television adverts are advertisements shown in breaks during programmes, in an ‘ad break’. These advert breaks can now be up to SIX MINUTES long!!! The adverts are produced and paid for by an organisation to convey a message, usually to market a product. The revenue generated by advertising is a significant portion of the funding for most privately owned television networks. Television Adverts are very expensive and the rates charged depend on the network, programme, time and day.
History of Television adverts.
The first advert broadcast on television was in 1941, in the USA. Bulova, the watchmaker paid $9 for New York station WNBT for a slot between a baseball game. The 20 second advert showed pictures of a clock superimposed on the map of the USA and a voice over. 14 years later, the first TV ad was broadcast in the UK, on ITV in 1955. It was advertising toothpaste.
What does a client have to do to get an advert out on the TV? There are two ways a client can get their advert on television. The first is to have an in house advertising section, this generally applies to large companies like Coca-Cola, who produce lots of adverts and can afford to pay the wages of the employees. The alternative is for the client to seek out the help of an advertisement agency, who will develop the idea for the ad campaign and then seek out the help of a director, producer and production company, who will produce the advert and then take it back to the advertisement agency who will show the client the product and link to the television network and get in on air.
Television Commercial Analysis
This advert was for Miss Dior Cherie perfume and was directed by Sofia Coppola. It is trying to sell an idealistic parisian lifestyle, because Dior is a French brand. It does this by using a song, sung by the famous french actress Brigitte Bardot. It’s shot in famous locations in Paris and shows macaroons and french style magazines. The advert features up and coming model Maryna Linchuk, her endorsement will increase the public’s desire for the product because she has a youthful beauty that women everywhere would like to have a piece of. The envy they have for the model and the idealistic lifestyle they’re portraying in this advert, I think is effective and would make people want this product.
This is a vintage television commercial for Coca-Cola. It is from the 1953s and it tries to market it to a women, a ‘shopper’. It refers to the drink as being always welcome’ and the word bright is often mentioned e.g. ‘bright tang’ and ‘ and that it gives you a ‘bright little lift’. There is even a song written about coke, that is a sound motif that is catchy and people will remember the song and think of the product.
This is a modern advert for Adidas shoes. It was directed by Spike Jonze (to see more about Spike Jonze click this link https://elizabethvalentinasutton.wordpress.com/music-video-project). The concept of the advert is that it is a man’s dream sequence. In his dreams he puts on these amazing Adidas trainers, that magically do themselves up and because of these amazing shoes he can run really far, and teleport to magical places. He is seen as invincible, he is running in front of a large lorry and away from a bear and is fine. I personally really like this advert, it is very creative and captures viewers interest because they won’t be sure until the very end what the advert is about. The audience gets a very positive image of the shoe, it doesn’t really follow suit with how shoes are normally advertised. They usually focus on an athlete doing a sport, generally running, and although this advert does feature a man running, he does not appear to be an athlete. This perhaps was meant to imply these shoes are for everyone not just for professionals. I would say this advert fits into the surreal genre .
This advert is for the children’s toy, the Slinky. It was made in the 1960s and was aimed at children. It also uses a jingly / sound motif, it’s quite a catchy song and people will have the song in their heads throughout the day after seeing the advert and will remind them of the product. The advert also features smiling young people playing with the slinkys and they look like they’re having a lot of fun, so other children will see this and want a slinky for themselves. They even say at the end of the ad, ‘Every one wants a slinky pull toy…’.