They say there is no such thing as bad publicity but did Acclaim take it a step too far? The company found themselves in some controversy when they released details of a shocking advertisement campaign for their PS2 game Shadowman 2. The advertisement was the ‘first ever gravestone ad campaign.’
As a ‘reward’ for going ahead with the ‘deadvertising’ and giving up the tombstone as advertising space, The company promised a cash reward to relatives of the recently deceased. The campaign was targeted at poorer families.
To be honest, I think games companies should start thinking of new and innovative ways to advertise their products but more along the lines of what Access-advertisement works for, rather than shocking and unsavoury ‘deadvertising’ campaigns. Acclaim, you took it a step to far. The company were forced not to go through with the idea and in the end claimed it was simply a joke…you have to give Acclaim their dues though, it certainly got people talking!